There's no denying the effort that web design companies put forth, but many people overlook how important maintenance is. While it's a task in and of itself to construct a website, ensuring that it's operational on a regular basis is another story entirely. Are there ways to ensure that maintenance is done at the highest of levels? Hopefully the following do's and don'ts will be able to shed light on the matter.
DO ensure that your links work. Even though you might have tested out your links ad nauseam prior to launch, this doesn't mean that they'll work all the time. According to companies such as Lounge Lizard, for one reason or another, the links in question might become faulty. What this means - and a number of web design companies can say the same - is that all of your links should be routinely tested. This is just one of many ways to go about maintenance.
DON'T overcomplicate things. Another thing to know about web maintenance is that a visually basic website tends to be the most operational. Not only will this ensure fewer hiccups from a technical standpoint, but it will keep visitors engaged to boot. Even though it can be argued that Apple started this "less is more" trend, others have followed suit for good reason. Up-and-coming developers would be wise to follow this trend.
DO monitor the pace at which your website performs. Everything from how long your website loads to the length of time needed to move from page to page falls under this umbrella. For those that are involved in web maintenance, speed is a critical element. Without it, no one is going to want to stay on a particular site for long. By optimizing your site for the sake of speed, engagement and performance alike will improve.
DON'T overlook the importance of content. Regardless of the industry that you're in, content matters. Without it, your target demographic will not be able to recognize your brand, let alone the products and services you're trying to sell. In addition, if you go for a lengthy amount of time without posting new content, your site's rankings for different keywords will suffer. Anyone that's looking to get into web development must make note of this.
DO ensure that your links work. Even though you might have tested out your links ad nauseam prior to launch, this doesn't mean that they'll work all the time. According to companies such as Lounge Lizard, for one reason or another, the links in question might become faulty. What this means - and a number of web design companies can say the same - is that all of your links should be routinely tested. This is just one of many ways to go about maintenance.
DON'T overcomplicate things. Another thing to know about web maintenance is that a visually basic website tends to be the most operational. Not only will this ensure fewer hiccups from a technical standpoint, but it will keep visitors engaged to boot. Even though it can be argued that Apple started this "less is more" trend, others have followed suit for good reason. Up-and-coming developers would be wise to follow this trend.
DO monitor the pace at which your website performs. Everything from how long your website loads to the length of time needed to move from page to page falls under this umbrella. For those that are involved in web maintenance, speed is a critical element. Without it, no one is going to want to stay on a particular site for long. By optimizing your site for the sake of speed, engagement and performance alike will improve.
DON'T overlook the importance of content. Regardless of the industry that you're in, content matters. Without it, your target demographic will not be able to recognize your brand, let alone the products and services you're trying to sell. In addition, if you go for a lengthy amount of time without posting new content, your site's rankings for different keywords will suffer. Anyone that's looking to get into web development must make note of this.
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