Serious businesses and brands are heavily investing in websites. This trend is buoyed by the propensity of customers to order goods and services online. Website design is therefore an important part of any marketing and communication strategy. Any site should be functional and interactive to give a good experience. There are tips to consider during design.
Polish your logo and make it professional. Clients identify brands with logos before reading all other literature. The logo should therefore be simple and recognizable. It should come with a link to your homepage. Winning logos are created in high resolution. The best position for a logo is the upper left corner ensuring that it appears on each page. Linking it to the home page makes navigation easier.
Avoid cluttering your website. The experience of navigating through a cluttered site is terrible. Cluttering means having too many images, a lot of unnecessary information, side bars, links, etc. Go for a simple model ensuring that each page has unique content. Call for action should not be competing on every page. A visitor to your portal should easily navigate in and out of pages without getting lost. Pop-ups should also be sensible and strategic. A professional web designer Baton Rouge, LA will guide you.
Brands are easily identified using colors. This also applies online. Choose colors that denote a modern, clean and elegant look. The colors should make your portal orderly and guide visitors on where to click, position of side bars, links, etc. The color scheme adopted should be complementary and consistent with your marketing strategy on other platforms.
The quality of images used on your portal matters. It is rewarding to invest in excellent photos. Visitors can detect generic photos, leaving them with a distasteful feel. When the photos used are not original, it sends the wrong image about your brand. The images should be used strategically to attract visitors to different pages and connect them emotionally with the brand. Use images to make your site more appealing.
Consider the needs of different visitors. Some can read through small fonts while others will struggle. Some will be using tablets, laptops and mobile phones. The font should be legible and recognizable. A universal option would be desirable. Different sizes can be used to denote footnotes, quotes, main text, headings, subheadings, etc. Content consumption is simplified by the font used.
Use a responsive design. Screens come in different sizes and resolutions. Ensure that your site adjusts automatically without loosing its appeal. This guarantees an excellent browsing experience that is devoid of zooming in and out to view content. A good experience increases the chances of conversion since visitors spend more time at your site. The experience should be shared by visitors using all gadgets.
Direct all your effort towards giving the customer the best experience. A website helps you make a brand statement. Incorporate new wed design inventions to improve user experience. Test your site for such aspects as accessibility, speed, content visibility, etc before rolling it out.
Polish your logo and make it professional. Clients identify brands with logos before reading all other literature. The logo should therefore be simple and recognizable. It should come with a link to your homepage. Winning logos are created in high resolution. The best position for a logo is the upper left corner ensuring that it appears on each page. Linking it to the home page makes navigation easier.
Avoid cluttering your website. The experience of navigating through a cluttered site is terrible. Cluttering means having too many images, a lot of unnecessary information, side bars, links, etc. Go for a simple model ensuring that each page has unique content. Call for action should not be competing on every page. A visitor to your portal should easily navigate in and out of pages without getting lost. Pop-ups should also be sensible and strategic. A professional web designer Baton Rouge, LA will guide you.
Brands are easily identified using colors. This also applies online. Choose colors that denote a modern, clean and elegant look. The colors should make your portal orderly and guide visitors on where to click, position of side bars, links, etc. The color scheme adopted should be complementary and consistent with your marketing strategy on other platforms.
The quality of images used on your portal matters. It is rewarding to invest in excellent photos. Visitors can detect generic photos, leaving them with a distasteful feel. When the photos used are not original, it sends the wrong image about your brand. The images should be used strategically to attract visitors to different pages and connect them emotionally with the brand. Use images to make your site more appealing.
Consider the needs of different visitors. Some can read through small fonts while others will struggle. Some will be using tablets, laptops and mobile phones. The font should be legible and recognizable. A universal option would be desirable. Different sizes can be used to denote footnotes, quotes, main text, headings, subheadings, etc. Content consumption is simplified by the font used.
Use a responsive design. Screens come in different sizes and resolutions. Ensure that your site adjusts automatically without loosing its appeal. This guarantees an excellent browsing experience that is devoid of zooming in and out to view content. A good experience increases the chances of conversion since visitors spend more time at your site. The experience should be shared by visitors using all gadgets.
Direct all your effort towards giving the customer the best experience. A website helps you make a brand statement. Incorporate new wed design inventions to improve user experience. Test your site for such aspects as accessibility, speed, content visibility, etc before rolling it out.
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You can get a brief summary of the things to keep in mind when selecting a provider of website design services LA area at http://www.cyberfision.com right now.
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